NEWBORN-MARKETING WORKSHOP



Olga Vuscan & Carmen Bergmann



Olga is an experienced photographer whom is always striving for perfection in her work. Through her consistent hard work and passion, she has photographed more than 1500 newborns. Not only is she a skilled photographer, but she is also an incredible mentor. Olga shares her knowledge with joy and patience and has trained over 150 photographers.

Carmen runs two brands in several cities in Germany, thus being recognised for her efficiency in organizing her studio and coordinating her team.

WORKSHOP DETAILS:

  

30 November 2019

NEWBORN PHOTOGRAPHY

Each participant will practice the wrapping (using a posing doll). Each participant will take pictures of the newborns and will be guided by the mentors in selecting the perfect camera angles.

Techniques to calm the newborns
Working with fabrics
Selecting and using props and outfits (favourite providers)
Safe work practices
Equipment, lenses, exposure, white balance
Session workflow
Posing
Bean bag style
Potato style
Basket style
Styling the setup
Wrapping techniques

EDITING

Workflow
Organising the pictures
Photoshop Actions
Layers

PHOTO CRITIQUE

Make sure you bring along 3 newborn images to have them deeply analysed by the mentor’s “professional eye".

MARKETING

Fitting your products to the market
Differentiation
Adjusting your studio for efficiency
Organising your timetable (time is money)
Promoting your business
Pricing
Increasing your revenues
Re-marketing

SELF VALUE

Value yourself and your products
Fears & taking risks
Self Confidence
Use your personal energy in growing your business

DATE AND LOCATION

DATE: 30 November 2019
LOCATION: Rosenheimerstr. 96, 81669, Munich, Germany

 

TIME:

9.30 - 19.30

 

INCLUDED:

Light lunch and refreshments will be provided
All images you take may be used in your portfolio
At the end you will receive a certificate of participation

LIGHTING:

Flash and continuous lights will be used

 

WHAT TO BRING:

DSLR camera
Your favourite lens - 24-70mm, 85mm, 50mm
Memory cards, camera charger
Notepad and pen
Memory stick with 3 pregnancy images & 3 newborn images taken by you

Participants must be comfortable using their camera in manual mode
Laptop is not required 

PRICE:

- 990 EUR
- 780 EUR for the members of Carmen Bergmann Education Club

Payment:

250 EUR prepayment at the time of booking for securing your participation in the workshop.
The remaining amount should be paid not later than one month before the workshop (30.10.2019).

CANCELLATION:

Should you cancel after any payment has been made, you will need to sell your seat in order to receive a refund. Please let us know as soon as possible prior to the class date so details can be transferred.

The workshop will be in English and fully translated in German.

ABOUT OLGA

Olga is an educator by nature. A community of nearly 500 members of Romanian newborn and family photographers, who for years now have been supported to take steps forward and discover themselves, recognizes Olga as a mentor. She is always there for her trainees whom, once graduated from her courses, become members of her online community, where they receive daily advice, information, and ideas which Olga loves to share.

• over 600 newborn photo sessions in the studio;
• over 150 photographers have participated in her workshops;
• nearly 500 members are part of Olga's online community of newborn, maternity and family photographers;
• initiator and organiser of "Newborn, Maternity and Family Photographers Conference" in 2018 and 2019 (Cluj-Napoca, Romania.).

ABOUT CARMEN

After a career of nearly 20 years in communication, marketing and business, Carmen has devoted herself to photography. In just a few years her studio in Munich has become successful. The experience of building her own business in photography inspired Carmen to support other photographers with their first steps in business. She enjoys being able to use her knowledge to assist them during initial development. She is skilled in making the business topics understandable and her workshops inspire and motivate photographers.

Previous Workshops

All of the workshops involve you actively taking part in practical exercises under your mentor's careful guidance.

You will be allowed to use the pictures you have taken during the course to promote your studio.

Once you attend the workshop, you get a free membership of Carmen Bergmann Education Club, where your mentors will continue to guide you in the future and where you will meet a community like-minded people.

Our workshops are in English and fully translated to the language of the country where the workshop is being hosted.

Ask for details or book a workshop now.

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